Respect Your Audience's Time & Attention #be ethical

In our day to day life we see many advertisements some have no effect on us but other change us totally. We all are got emotionally manipulated with good and attractive advertisement. As the famous quote elaborate that:-

“One who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. “

The above stated statement  proved true by famous and well-known Company

                                                     NESTLE

The Swiss multinational Nestle has been accused of violating ethical marketing codes and manipulating customers with misleading nutritional clients about its Baby milk formula .The study, which analysed over 70 Nestle’s baby milk products in 40 countries, also found that Nestle often ignored its own nutritional advice in its advertising.

HISTORY:- 

During decades, Nestle was berated all over the world. The reason was its aggressive advertising campaign of the bottle – feeding in developing countries.  It leads to death of the infants. The baby formula was invented in 1867 and was widely popular in western countries: But in the 1960's, the formula sales went down.  Nestle turned to Asia, Africa and South America Then sent representative in nurse uniform to hospitals and houses of young mother. The promoters gave samples for free. And instructed women on how to prepare product .They also gave Presents to doctors and it was expended that the doctors would advise to use it instead of breastfeeding .And if women stops breast feeding milk dries up. So they become dependent on the formula. Its price was too high. This is the main strategy to increase their buyers which is totally unethical.

We now came to know that company manipulate consumer emotional responses to sell a variety of products, but this behavior is unethical to every aspect when it come to the health and life of vulnerable babies.

WORLD HEALTH ORGANISATION (WHO) banned the promotion of this health threatened product but Swiss firm insists that they are following the code implemented by” national government”.

RESPONSES:-

Now a Nestle's spokesperson responded by saying the company supported the WHO recommendations and believed that breast milk was, wherever possible, 'the ideal source of nutrition for babies' - but did not answer specific questions about the new study.

The spokesperson added: "Where needed or chosen by parents, we offer high quality, innovative, science-based nutritional products for mothers and infants from conception to two years of age. 

"We market these products in a responsible way at all times, and the claims made on our products are based on sound scientific evidence."

Official statement

The company will be issuing an official statement on the report in the coming days.

According to a spokesman: - "The report raises important points, which we want to assess in detail. We will respond to the concerns and recommendations of the report in the coming days."

According to my opinion this very flagrant, that such a widely known company disregard the life of infant. Even if they market their product first give all the precautions or we can say that state all the truth about the product.  The result leads to death of many infant. In the times, United States Agency for International Development official, Dr. Stephen Joseph blamed reliance on baby formula for million infant deaths every year through malnutrition and diarrhoea diseases. A Lahore - based citizen has filed a first Information Report (FIR) against the food giant Nestle Pakistan over the death of his one-month -old -daughter who consumed Nestles formula milk; Lactogen .The report reveals that the child death occurred due to Shortness of breath. The company said that it is Confident that it does not have anything to do with this accident.